ADITI SHAH

This is a groundbreaking initiative designed to empower the visually impaired, showcasing the vibrant atmosphere of the surroundings. Local and international artists vividly described each location using a powerful tool that ignites the imagination—poetry. This was then translated into Braille, enabling the visually impaired to experience the beauty of the Meraas’ communities in a unique way.

Bronze - Dubai Lynx 2019 - Print and Publishing
Bronze - Dubai Lynx 2019 - Digital (User Experience)
Silver - FAB Awards London 2019 - Mobile Marketing

BACKGROUND
While there's intent to bring about a change, perception defies reality.
People, within the local community, still believe Emirati women to be those who are mostly occupied with luxury, fashion and leading lavish lifestyles.

OPPORTUNITY
Emirati Women's Day was the perfect opportunity to raise awareness about Emirati women's contributions and highlights their achievements in numbers.
#BeyoundLuxuryCollection targets the audience, Emiratis, by launching a campaign that is entirely tailored to the online medium they use the most, Instagram.

Bronze - Dubai Lynx 2019 - Media
Silver - FAB Awards London 2019 - Media

BACKGROUND
Unlike Christmas and birthdays, people don’t plan that much in advance for Valentine’s Day. This makes way for unnecessary, last minute purchases and impulsive celebratory decisions that could also fall into the cliché. Emirates NBD has various offers and deals to be introduced on Valentine’s Day to help people experience unique offerings rather than the tried and abused options.

INSIGHT
Although it’s meant to be romantic, Valentine’s is an occasion that easily lends itself to cliché and cheesiness. The most gifted presents are boxes of chocolate, roses and perfumes.

IDEA
Give #TheUsualSuspects a break

BACKGROUND
National Day is one of the biggest celebrations in the UAE. Nationalism runs deep and is shown through several ways, from raising the flag high and singing the national anthem every day at school to actually having a pledge of allegiance to the land and its rulers.

INSIGHT
Although the pledge of allegiance resonates more with the older generations, we want the younger generations to interact with it, and to create a deeper connection with it.

IDEA
Launching an integrated campaign that modernizes the pledge, making it appealing to younger generations, and reminds them of the values that make them proud to be Emirati.

EXECUTION
To bring this pledge to life, these values were turned into WORD INSTALLATIONS that were placed across the UAE. This spread awareness and buzz, got interaction from the passersby, created unmissable photo opportunites, gave Emirates NBD incredible visibility, and also spread the pride.

Japan Tourism Board tasked Emirates to create a campaign to push Japan as a leisure destination and inspire new and existing customers to Fly Better to Japan.
For frequent leisure travellers residing in the UAE, Japan ranks high on the bucket-list.
But often prospective travellers tend to pick the road most taken when it comes to travelling. With non-stop flights to Japan’s two popular destinations, Emirates flies them daily to ENDLESS EXPERIENCES, EXCLUSIVE TO JAPAN.

Following is a holistic campaign focusing on various digital platforms, print, outdoor & radio.

The UAE is full of expats. Leaving their families behind, most people come here to work.
We created a campaign that would interest them to travel back home for those things that really matter.

Based on the destinations Emirates wanted to promote, we created a campaign that lends a deeper meaning to destination codes. And connects with our travellers, emotionally.

A unique and interactive poster that gave people a first hand experience on how to examine for early signs of breast cancer.

No matter how hard you try to host a birthday party, you always go wrong somewhere.
Plan your kid's special day with McDonald's and leave no room for flaws.
Have a happy birthday at McDonald's!

As a travel destination, the city of Dubai wears many hats. From holding a reputation of being the shopping capital of the Middle East to emerging as the perfect family destination, there is a lot that is appealing about Dubai. In this global campaign Dubai has been highlighted as a destination of choice for travelers and ideal tourist destination.

Made with 98% cow’s milk

Key Visual/ POS design for various Perfetti brands.

Fevikwik: Just One Drop Does The Job.
This adhesive glue works within 5 seconds to repair broken items, regardless of what material it is, metal, wood, plastic or paper. It fixes anything form A to Z.
Fevikwik is also a perfect partner for all home DIY and arts and crafts projects.

To demonstrate how quick and efficiently this product works,
we created 5 second films, perfectly suitable for web and TV use.

Branding and packaging design for a local chocolate brand.

A pet project for the love for fonts, colours and art.

Photoshoot for brand campaign, packaging and other POS elements.